出于超越平凡的成就,我们往往会将残奥会上的运动健儿理解成“超人英雄”。这些带着残缺身躯制造一个又一个“奇迹”的人,他们是“传奇”。
英国电视四台(Channel 4)于近日推出东京残奥会宣传片,传递给大家一个全新视角:除去“超人”的神圣外衣,残疾人运动员是平凡人。和所有人一样,“欲戴王冠,必承其重”,金牌的背后是他们每日都在经历的庸常与艰辛:有笑,有泪,有痛苦,有无奈,有狂喜。
由英国电视四台自家创意团队 4Creative 打造,携手奥斯卡提名摄影师 Bradford Young,三分钟短片将镜头聚焦运动员日常生活和训练过程,用略带幽默的叙事方式,穿插动画和视觉艺术,呈现这些超人英雄的平凡一面。很感人,很励志。
开篇是 2016 里约残奥会金牌得主 Kadeena Cox。
她正聚精会神准备起跑,镜头一转,从赛场回归日常:冠军刚起床,和你我一样,起床并不是很容易的一件事情。
光环之外,他们吃早餐,完成穿戴,运送沉重的器材。
强者如云,竞技 PK。
偶尔也会出些意外。
信念不止,拿了第一狂喜也不止。
也会流血,也会流泪。
他们不是“超人(Super Human)”,是努力着的平凡人(Human)。
包括 Ali Jawad、David Smith、 Ellie Simmonds、Jody Cundy 、Jordanne Whiley 等在内的英国运动员在本片中出镜。
Credits
Agency: 4creativeProduction Company: Serial Pictures x Somesuch
Executive Creative Director: Lynsey AtkinDeputy Executive Creative Director: Eoin McLaughlinCreative team: Scott Taylor and Andy ShrubsoleHead of Production: James Turnham/Miketta LaneExecutive Producer: Shananne LaneCampaign Producer: Louise OliverDesigner: Sarah JonesProduction Manager: Will BreedenProduction Assistant: Sam Baker
CMO: Zaid Al-QassabHead of Marketing: Penny Brough, Nic Moran, Laura Ward-Smith, James WalkerMarketing Lead: Laura WoodcockVictoria Cheng: Marketing ExecutiveMaya Padhya: Marketing ExecutiveBusiness Director: Jane EnglishSenior Planner: James HamiltonMedia Agency: OMD
PRODUCTION COMPANY: Serial Pictures x SomesuchDirector: Bradford Young, ASCExecutive Producer / Managing Director (Somesuch): Seth WilsonExecutive Producer (Serial Pictures): Violaine EtienneProducer: Elena (Elly) CamisaDirector Of Photography: Rina YangProduction Designer: Nathan Von ParkerCostume Designer: Jessica FellHair & Make Up Artist: Natasha LawesSound Recordist: Mike PalmerCasting Director: Kharmel Cochrane Athlete Casting: Shananne Lane and Louise Oliver 1st Assistant Director: Jez OakleyProduction Manager: Fatima ZamanDirectors Assistant: Saman AminzadehLocation Manager: Scout Productions2nd Unit Director: Dan EmmersonCamera Operator (2nd Unit): Fraser Rigg
OFFLINE EDIT: Final CutEditor : Amanda James @ Final CutAsst Editor : Leah Burton/James StubbsProducer: Nikki Porter
MUSIC: Leland MusicMusic Supervision & Production: Leland MusicMusic Supervisors: Abi Leland, Toby WilliamsMusic Assistant: Letizia PacchioniArranger / Producer: Guy FarleyVocalist: Jay PrinceBacking vocalists: Lawrence Johnson, Travis Cole, Wayne Hernandez, Shaun SamoniniDrums: Chris DraperPercussion: Dan EllisBass: Nick WalshPiano: Ben DawsonBanjo: Adam GoldsmithGuitar: Jamie McCredieTrumpet: Jay PhelpsAlto Sax: Jamie TalbotBaritone Sax: Claire McInerney
SOUND POST PRODUCTION: FactorySound Design/Mix: James Utting and Anthony MooreAudio Producer: Lucy Spong
VFX and ONLINE: TIME BASED ARTSVFX Supervisors: Sam Osborne, Bernardo Varela, Federico Vanone 2D LEAD: Leo Weston2D TEAM: Ollie Ramsey, Bernardo Varela, Caroline Dalgato, Leandro Vazquez, Sarah Breakwell, Matt Jackson3D TEAM: Guillaume Heussler, Jake Newton, Teodora Retegan, Zoe Sottiaux,Sottiaux, James MannColour Grading: Simone GrattarolaProducer: Sian JenkinsEP: Tom Johnson
SIGNED AND SUBTITLING: REDBEE
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